"Keep in mind that you cannot control your own future.
Your destiny is not in your hands; it is in the hands of the irrational consumer and society.
The changes in their needs, desires, and demands will tell you where you must go.
All this means that managers must themselves feel the pulse of change on a daily, continuous basis....
They should have intense curiosity, observe events, analyze trends, seek the clues of change,
and translate those clues into opportunities."
~Michael J. Kam
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